.2Performant, a Romanian technology as well as partner advertising and marketing solutions firm, revealed on Monday, September 9, at the Bucharest Stock Market, that it plans to obtain the Profitshare affiliate networks in Romania as well as Bulgaria from Conversion Marketing. Simultaneously, Dante International, the owner of eMAG, will definitely become a shareholder in 2Performant.On September 6, 2Performant’s Board of Supervisors ended a preliminary agreement to acquire the Profitshare.ro and also Profitshare.bg partner networks possessed through Sale Marketing S.R.L. as well as Transformation Marketing EOOD.
The contract summarizes the guidelines of the deal and also is actually certainly not officially binding, according to the firm press presented through Economedia.The function entails the transactions of the Profitshare service lines from Transformation Advertising S.R.L. as well as Conversion Advertising EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(large number investor of Transformation Marketing S.R.L.) will be part of business transactions deal as an underwriter.” The moment the Profitshare deal is completed, we are going to grow our existing capacity and also expand our client portfolio in both Romania as well as Bulgaria. Our experts still possess a few crucial actions to finish, yet I am certain that the teams involved in the purchase on each sides are going to manage to complete them successfully. Our company are going to declare our post-acquisition plannings after wrapping up the purchase according to the last agreement,” said Dorin Boerescu, Chief Executive Officer as well as Co-Founder of 2Performant Network.The purchase cost is actually RON 4.3 million, and also will definitely be actually spent 55% in money as well as 45% in 2Performant portions through a funds increase..” 2Performant is actually a younger as well as dynamic company with worths that reverberate along with us.
Our company expect that, after the deal is settled, the Profitshare service integrated along with 2Performant will supply better worth to its clients,” said Tudor Manea, General Manager of Dante International SA.2Performant additionally notes that several actions continue to be to accomplish and finalize the deal, including the successful completion of the as a result of carefulness analysis through 2Performant.Profitshare was actually launched in 2012 as well as currently has a profile of 250 associate plans (consisting of the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Image source: the firm).