.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to running into billions in equity capital yearly, have actually increased virtually $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That decline results from market concentration, heightened regulative pressures, and also economical uncertainties.ADWEEK talked to 5 VCs who remain to buy adtech firms, even with these obstacles, concerning what they are actually looking for and also what they steer clear of. Probably unsurprisingly, these clients are targeting options in privacy-focused modern technologies and industry-specific areas including hooked up television.